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Switzerland is a country where everyone can have a piece of a different pie. According to R. James Breiding, author of "Swiss Made", in this interview to CNN's Amanda Kayne the American immigrant to Switzerland talks about the mentality behind the country’s success and where there’s still room for improvement.
Switzerland is a country where everyone can have a piece of a different pie. According to R. James Breiding, author of "Swiss Made", in this interview to CNN's Amanda Kayne the American immigrant to Switzerland talks about the mentality behind the country’s success and where there’s still room for improvement.
Disclaimer: This website has no affiliation with the book or its author.
Disclaimer: This website has no affiliation with the book or its author.
Overview. Why has Switzerland - a tiny, land-locked country with few natural advantages - become so successful for so long at so many things? In banking, pharmaceuticals, machinery, even textiles, Swiss companies rank alongside the biggest and most powerful global competitors. How did they get there? How do they continue to refresh themselves? Does the Swiss 'Sonderfall' (special case) provide lessons others can learn and benefit from? Can the Swiss continue to perform in a hyper-competitive global economy?
Swiss Made offers answers to these and many other questions about the country as it describes the origins, structures and characteristics of the most important Swiss companies. The authors suggest success is due to a large degree to sound entrepreneurial thinking and an openness to new ideas. And they venture a surprising forecast on the country's ability to keep pace in an age of globalisation.
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